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Key-word Search - How Do People Find You? Many aspects of a successful marketing campaign, are dependent on the marketer getting into the mindset of their target market, knowing who they are, what they buy, how much they spend and how they think and buy. Key word search is no exception to this. I have worked with new business owners who get really excited because when they google their name it appears in the top 10. Unless you are already very well known and established in your field, how many people are going to google your name in order to find the service or product you provide. In my Career Coaching business, I know that one of the top keyword phrases that people find me on is 'career advice'. Even though career coaching is not actually about giving advice at all, I know that when people are stuck in their career, that this is what they THINK they need and more often than not what they search on. If you have a new or unusual service then many people will not even be aware that it exists in this format, let alone think to search on the keywords you use to describe it in your website. It maybe that your product or service provides a new/better/more effective alternative to a more traditional and well-known one; what would people search for if they were looking for the more traditional and established product?

Contributed by Jenny L on March 4, 2008, at 11:57 AM UTC.

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This intel was contributed by Jenny L Jenny L

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